New York, November 7, 2012 – BuzzFeed announced today that Nancy Newman will join the company as Vice President of Sales Marketing and Learning, and Jonathan Perelman will join as Vice President of Agency Strategy and Development. Newman was formerly Vice President of Sales Communications, and Training for the Americas at Yahoo!, and Perelman was most recently Google’s Global Lead for Industry Relations.
Newman pioneered and expanded Yahoo’s innovative learning and media sales training curriculum as well as built a Marketing Development team that delivered industry leading solutions for clients. At Google, Perelman was responsible for brand identity initiatives and relationship management within the advertising and media industries with a focus on agency collaboration.
“Nancy and Jonathan come to BuzzFeed from the Internet’s two leading media and advertising companies. Both have histories of innovation with internal teams, Fortune 500 brands, and agencies. Add to that their passions for social advertising, and you have two one of a kind leaders to work with our internal business team and partners,” said Jon Steinberg, BuzzFeed President & Chief Operating Officer.
Both Newman and Perelman will be based at BuzzFeed’s headquarters in New York City starting mid month. They will also develop programs and staffing out of BuzzFeed’s newly announced Los Angeles bureau.
“In building a leading sales and client-service team in digital, two of the three stool legs are education and agency collaboration. With Nancy and Jonathan, we’ve set the stage to take BuzzFeed’s social advertising offering, service, and teamwork to a new level in 2013,” said Andy Wiedlin, BuzzFeed Chief Revenue Officer.
“BuzzFeed has established itself as a leader in social advertising with pioneering research like its Social Brand Lift methodology, which measures the impact of social exposure to content on brand lift. We have an enormous wealth of data and information that will deliver value to our clients as we work together to architect the future of an increasingly social web," said Newman.
“As I’ve spent the past five years working with agency teams, the call for social has become increasingly strong. BuzzFeed is providing the product that agencies and holding companies are asking for, and I look forward to bringing the BuzzFeed platform and content-driven social programs to the leading firms in our industry,” Perelman said.
Prior to joining BuzzFeed, Newman was a key player in building successful teams in the digital industry for some of the world’s most influential brands including Yahoo!, SoftBank, Ziff Davis and Guggenheim.com. She graduated Magna Cum Laude from Boston University with a Bachelor’s of Science.
Perelman spent the past six years at Google, where the company’s Operating Committee awarded him the prestigious OC Award. He is a Senior Fellow at the Center for the Digital Future, at the USC Annenberg School. In addition, he serves on the board of Advertising Week, Ad:Tech, and the International Association of Internet Professionals. He is a graduate of the University of Pennsylvania with a BA in political science.
BuzzFeed, Director of Communications
BuzzFeed is the leading social news organization, intensely focused on delivering high-quality original reporting, insight, and social content across a rapidly expanding array of subject areas. BuzzFeed’s technology powers the social distribution of content, detects what is trending on the web, and connects people in real-time with the hottest content of the moment. BuzzFeed.com is growing rapidly and reaches more than 25 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-chief.