BuzzFeed participated in and strongly supported last week’s Advertising Week. Thank you all for coming out! BuzzFeed was represented on three different panels, and we also sponsored a seminar on Supersharers and Social Advertising. Below is an overview of the news coverage we received over the course of the week. Enjoy.
Before Advertising Week officially kicked off, Jon Steinberg, President, was interviewed for the Advertising Week Blog to take a deeper dive on BuzzFeed. He discussed the magic behind BuzzFeed’s viral content and how BuzzFeed translates this for advertisers. Please see the full article here.
Steinberg was also featured on two panels during Advertising Week: Local Matters… More Than Ever and Do Agencies Need To Think More Like Tech Companies? The latter caught the attention of AdWeek who discussed Steinberg’s additional question: do tech startups need to act more like agencies? Read the full article here:
Andy Wiedlin, our Chief Revenue Officer, brought BuzzFeed into the ring with other social media leaders such as Facebook, LinkedIn, and Groupon in one of the hottest panels of the week, Masters of Monetization. Both CNBC and the Wall Street Journal shed some more light on this panel. The CNBC article, written by CNBC anchor Julia Boorstin, focused on how the panelists are getting their advertisers to try new things, as well as how they are educating marketers in this ever-changing arena - read here. On the other hand, a lot of the panel discussion was about getting brands to become storytellers; the WSJ highlighted this topic in its coverage- read here.
Our final event, held last Thursday, was our seminar: Supersharing and Social Advertising, presented by Jonah Peretti, our founder and CEO, along with Darren Herman, Chief Digital Media Officer of kbs+p/Media Kitchen. These two teamed up to show what BuzzFeed is capable of in terms of social media, as well as how these qualities are able to create innovative possibilites for our advertisers. This evolved into a discussion of the necessity of socializing advertising: turning ads and brands into relatable, shareable, content. You can watch the session here:
We were even the technology sponsor for the Ad Walk of Fame contest.
It was a great week, and our thanks to our friends at Stillwell Partners for organizing!