If you're a publisher looking to feature partner content on your site but finding it hard to identify the most engaging items, boy do we have the solution for you: Viral Traffic Swap Widgets. If our tracking code is sitting on your site, we're able to generate a widget with your most viral content to give to your partners. This is the same technology we use to power our Viral Ad Units.
In the example above, we're powering a widget with urlesque content that is running on The Huffington Post's comedy section. This is made possible by the fact that urlseque is a BuzzFeed Network Partner that is running our tracking code.
Automagically, we trigger urlesque's most viral content into this widget. This makes clickthroughs higher because the most shared and therefore shareable content populates the widget.
Please contact us at [email protected] if your a publisher and this interests you!