We launched this awesome viral map visualization today:
It's a great way to see at a glance the most viral content across the web of 120 million uniques that we are able to see. Have a look and let us know what you think.
BuzzFeed is looking for a quantitative, analytical, and detail-oriented individual to help manage and support Buzzfeed's business operations. The Operations Manager will report directly to the General Manager and help ensure that everything from ad trafficking, to client invoicing, to partner/business development activities run smoothly and effectively. One day you'll be running traffic reports for clients and the next you may be modeling out the economics of a partnership deal. This is an entry level position, well suited to an individual with a degree in business or economics looking to break into the world of internet/media startups. There is also significant room for growth and advancement.
The ideal candidate will be comfortable in a dynamic start-up environment, will bring energy and passion to everything they do, and will not be afraid to roll up his/her sleeves to tackle projects both big and small.
This is a great opportunity for someone to learn the operational ropes of a fast-growing company while making a direct impact on its success and ability to execute. This job is based in our SOHO / NYC offices, and we offer competitive compensation including options for all employees.
Apply by emailing cover letter and resume to: email@example.com
BuzzFeed is a technology and media company that identifies and accelerates the distribution of content on the viral web. BuzzFeed technology measures the "ViralRank" of thousands of pieces of content each day and dynamically promotes the content that is most engaging to consumers. BuzzFeed.com attracts over 5 million monthly visitors and the BuzzFeed network reaches an additional 100 million visitors (Quantcast). Buzzfeed's viral analytics package is available free, upon request, to qualified publishers, and the company is private beta testing contextual advertising solutions. Buzzfeed partners include: top agencies (Publicis, Undercurrent, MediaStorm), brands (Comedy Central, National Geographic, Intel), and publishers (Time.com, New York Post, College Humor, HuffPost). The company was founded by HuffPost co-founder Jonah Peretti.
There are two thematic shifts in advertising that we're particularly interested in monitoring and participating in: branded original content finally coming of age and the branding of existing viral content.
These brands are raising and cultivating high quality salmon, and some fish, like in any school, emerge as stronger and faster. The key is to pick these fish out of the school as soon as they start accelerating in the pond and put them out into the ocean, where all the ocean's life can see these winners. This is very much a trend; we're seeing these experiments from brands and agencies in the market every day, and it works. The cream does rise to the top or the salmon do leap. Every piece of content will not be a hit, but if you make several creative attempts and track with BuzzFeed analytics in realtime, you will always get a few big winners.
The BuzzFeed of today works great for these branded media initiatives, and we think that brands will produce more and more content in the coming years. And given that they can produce volumes of high quality content at a much cheaper scale, some of it will go viral, just as some videos of Youtube become standouts. Numerous leading agencies and many other parties are leading the parade, but many others are joining every day. Clearly making brand advertising that people actually want to share and tweet and link has promise for both consumers and brands.
But creating branded media is not the only mega trend in social advertising. We also see a tremendous amount in social brand advertising from brands that want to harness sharing and virility but don't want to create content. For these brands the key is to look for sharks, the fastest most aggressive viral content that in real time is dominating the oceans, and jump on their back to hitch a ride!
BuzzFeed sees in real time hundreds if not thousands of sharks each day -- the most exciting, viral content about every topic imaginable. The key is for the brand to jump on the shark’s back, like a a pilot fish, those swimmers that glide on the backs of sharks going where they go, dining when they dine. Brands can effectively sponsor, in a native fashion, content that is already going viral. We're not showing all our cards on this one yet, but if you have a great brand, and want in on the early secret, let us know.
We think branded content sites and viral sponsorships will both play a big role in the future of branded advertising. Will now live in a world where no one sits down to "web surf" like we all did in 1997, but rather we each have a stream of content shared with us throughout the day. The social, viral web has arrived and the right advertising for this world will be here soon.
And that is our fish tale for the day...
But we also allow select advertisers to sponsor BuzzFeed features on the site. Custom badges? You got it.
And this time around, BuzzFeed customized its photo overlay tool to feature the star of MTV's show: Warren The Ape (a foul-mouthed puppet. Think 'Triumph the Insult Comic Dog' with more issues). With Warren's premier 'taking over MTV Networks,' we asked users to add the photobombing ape to their fave music videos. Users could also post Warren's image in any photo uploaded to any post on the site. Essentially making Warren The Ape his own meme alongside favorites like Aretha's Hat, Interrupting Kanye, Crasher Squirrel and more.
These kinds of creative sponsorships make advertiser content sharable, less invasive and more organic to the BuzzFeed experience. That's why they work! And they're just the beginning of the new formats we're offering...
Interested in hearing more about these and other advertising opportunities on BuzzFeed? Give us a shout.
BuzzFeed is a technology and media company that identifies and accelerates the distribution of content on the viral web. BuzzFeed technology measures the "ViralRank" of thousands of pieces of content each day and dynamically promotes the content that is most engaging to consumers. BuzzFeed.com attracts over 5 million monthly visitors and the BuzzFeed network reaches an additional 100 million vistors (Quantcast). Buzzfeed's viral analytics package is available free, upon request, to qualified publishers, and the company is private beta testing contextual advertising solutions. Buzzfeed partners include: top agencies (Publicis, Undercurrent, MediaStorm), brands (Comedy Central, National Geographic, Intel), and publishers (Time.com, New York Post, College Humor, HuffPost). The company was founded by HuffPost co-founder Jonah Peretti.
To apply, send resume and cover letter (in body of the email) to:
Buzzfeed.com is just one part of the BuzzFeed business. We have a big audacious goal of helping creative people launch and spread their ideas across the web. We have been thinking for years about how media spreads on the web, and our technology provides a unique way to launch, track, and accelerate viral content. We are just at the very beginning of opening up our technology to the world, but we wanted to give you a little more background on how our products work.
BuzzFeed.com is the owned and operated testing ground for all of our technology. The homepage of the site is powered by an algorithm that monitors 120 million uniques of partner audience that include Time, Aol News, TMZ, Life, and many more. When the BuzzFeed algorithm determines a piece of content on one of these sites to be "going viral" it triggers the story and flows it into rotation on a set of reserved units on BuzzFeed.Com
"Going viral" is a proprietary measure, but we can at least say that it takes into account total traffic to a story in relation to the portion of that traffic that comes from sharing platforms such as Twitter, Facebook, Stumbleupon, Digg, and any other external sources. (Traffic driven to a story from a publisher's home page is not counted as viral because that audience is already on the publisher's site.) For more background on how to think about viral, you can read this Harvard business review article coauthored by our founder, Jonah Peretti, and our science advisor, Duncan Watts.
The yellow slots on our home page, in addition to some of the thumbnails on the site, are completely driven by the partner pool and the triggering process described above. The partner tab on our site also highlights all of this content, by publisher.
As a side note, the algorithm also monitors all Buzzfeed posts. For example, posts in any user’s feed have a chance of triggering the algorithm, and when you launch content on BuzzFeed, you also have a chance of making the front page.
We even customize thresholds so that content on smaller sites, such as an individual’s feed or a small publisher has a shot of triggering in relation to our large partners like Huffington Post and Collegehumor.
Finally, we inject editorial into this process. Our team of editors monitors all triggering content, post its own content, and experiments with ideas. The team looks at data and uses its unique expertise to help decide what is published into the non-yellow slots on the home page flow.
Each editor has a feed, and you can see by individual what he or she has posted. Together, the editors are a viral content creative lab that is always trying new ideas, giving feedback about the BuzzFeed technology, and testing new features before they launch to make sure they are awesome.
Once content is launched, it can earn badges (btw BuzzFeed had badges 3 years ago, well in advance of badges being the coolest thing since canned beer). If enough users click on the LOL, WTF, Trashy, etc. buttons, and the content is starting to get viral traffic, the piece of content will earn the requisite badge and be placed into that badge's specific feed; which has its own page and rss feed. Here are some of the badge feeds if you want the best of a specific kind of content: LOL, Cute, OMG.
We're going to offer more technology to publisher partners
to use on their own sites. We've already rolled out v0.5 of a monitoring
dashboard, and in the coming months we'll hit a v1.0. We want every publisher to have access to the awesome technology that
BuzzFeed's team uses everyday to grow the site.
So what goes viral? You might get a few ideas here.
You will have luck with gossip, celebrity, humor, and web culture tinged with irreverence, intellectual honesty, sarcasm and irony. But we should leave a more comprehensive explanation for another day and another blog post. Until then we leave you with a recent example of one of our favorites that combines strong commentary about a current event and uses ironic humor to drive virality.
We're excited to welcome Life.com as our newest publisher partner. As a partner, Life has access to our viral analytics dashboard, alerting Life in real time when stories are "going viral" on its site. Further, when stories on Life.com go viral, they automatically flow into rotation on partner slots across Buzzfeed.com. Life joins other great partners like the New York Post, TMZ, Huffington Post, Collegehumor, and Slate who are leveraging the BuzzFeed Platform to gain access to the BuzzFeed viral analytics and make their content more viral.
If you're interested in learning about joining the partner network, please contact us at firstname.lastname@example.org. See some example promotion and viral analytics below.
An example of partner promotion on the buzzfeed.com homepage
An example of partner promotion on a post page
An example of the BuzzFeed Dashboard and viral analytics for a recent National Geographic campaign.